I love sale time, I admit I'd much rather buy something on sale than part with more money than I have too, reasoning I can spend the same amount yet get twice as much. Any one who sews will understand about being in love with $34+ per meter fabrics but not being able to justify 4 metres of it to be added to the stash. I'm on many fabric stores mailing list, which is bad for my bank balance and my stash.
On the 16th of June, I received an email from the Melbourne fabric store, advising of the start of their sale, the mailing list (VIP) members received 40% off store wide if you went in before Friday the 20th. After that the sale would be 30% off store wide.
Understandably, I wasn't interested in going as at that stage as couldn't get into the store with working full time.
I forgot about the sale until I received another email on Saturday morning 21/7 advising most wool was now 50% off, great I thought, thinking of the McCall's Coat pattern I recently
purchased. I was hoping for a red, pink or plum wool suitable for the coat.
I went in that day when we were in the area looking for furniture, darling Ben waited very patiently almost until the end. :)
It was quiet in there store, the ladies there were friendly, offering their assistance and taking bolts of fabric to the counter for me. I had a pleasant hour wandering around and then purchasing my fabric, I didn't get any wool as they didn't have the colours I wanted.
To the complaint part; today I received an email from the fabric store advising of that all* fabrics were now 50% off for the last 5 days till August the 12th!
I thought of the $100+ I spent (I'm not telling exactly how much :)), and I started to get annoyed, this seemed to happen to me on a regular basis with their sales.
I question the marketing strategy of the fabric store, they want customers to come in early and buy up, yet they will reward the customers that come in last with a bigger discount!
I don't flatter myself that I'm the only one that this is happened to, but this is the third time I have gone to one of the Melbourne Fabric stores sales and days later the sale is a percentage lower, so I thought I'd voice my opinion and frustrations.
I understand what running a business is like, in all businesses, even the big ones you have to watch the P&L, the margins, inventory etc, but at the same time you have to keep your customers happy, as without them you'll be won't be in business.
I'm not saying that I'll be won't be shopping there again, but I won't be going out of my way either which what I have done in the past, and since I live in an hour and 20 minutes away, I don't see how often I'll go there now.
Saying all that I have to say: I have receive good service at the Brunswick st. store, the ladies are friendly without being pushing, and they will help during sale time.
I got some lovely fabric from store (in the photo its the Karen Walker cotton stripe, Blue cotton silk animal print, raspberry silk seersucker, and pink and blue Milly fabric) I don't regret the purchasing the fabric as they are just lovely, but as I could of save over $50 it kinda hurts.
If you haven't been yet I would advise going before the sale ends. Get a bargain, cause I didn't.
Thanks for reading.